Rodeo FX goes long at the Super Bowl


The Super Bowl is the single most popular sporting match in the world—over 110 million people watch the big game every year. That also represents a great opportunity for visibility, to artists and advertisers alike.

Rodeo FX, a studio based in Montréal, was responsible for the special effects used in the opening sequence in January 2015. They won this prestigious contract in competition with three U.S. studios.

The studio made a strong impression on people at NBC, the network in charge of the broadcast, thanks to the holographic effects they created for the caper film Now You See Me. Rodeo FX is also well known as the creator of stunning visuals for Birdman (Alejandro González Inárritu), Unbroken (Angelina Jolie) and the popular series Game of Thrones.

A crew of 35 designers spent five months to achieve the sequences used in the Super Bowl—a sequence which lasts less than two minutes! A great example of made-in-Montréal talent “going long” to meet the biggest challenge in sports broadcasting.