Opening MAC doors for the young


On October 1st of this year, Québec’s three provincially administered museums—the Musée de la civilisation and Musée national des beaux-arts du Québec in Québec City, and the Musée d’art contemporain (MAC) in Montréal—reduced their entrance fee for young people aged 13 to 17 to $1. Contemporary art is today’s art.

Our youth are sure to relate to contemporary art, finding in it a reflection of their own creativity and energy. The MAC, which in 2014 will celebrate its 50th anniversary, is a highly influential institution whose collection includes over 7,500 works. Already welcoming close to 250,000 visitors a year, we wager this measure will up those numbers, making contemporary art "cool"!