In 2017, all eyes will be on Montréal for its 375th anniversary. Tourism and Culture form a strategic alliance to confirm the city status as a destination of excellence.
Under the 2014-2017 Montréal Cultural Tourism Development Plan, the city’s culture and tourism sectors will have support for even greater collaborations than they enjoy at present.
Four major objectives have been targeted:
- strengthen and develop the cultural offer and experience
- integrate the city’s cultural offer into an overall experience
- integrate, organize, disseminate and promote the cultural offer
- strengthen the synergy between stakeholders in tourism and culture
Several ideas are also in the pipeline to facilitate the identification of cultural venues: operate lighting installations, expand the cultural offerings in every borough, and promote high-quality urban development and architecture. La Vitrine culturelle will be at the heart of these efforts, including the creation of specially-designed thematic tours.