The culture at the source of Montréal's creativity


Montréal’s reputation for creativity stands on solid ground. Not only does our cultural metropolis have excellent ambassadors who turn the spotlight on that creativity on the international stage, but it also serves as a springboard to propel our artists’ creations and make them global successes.

If during the last two decades Montréal has taken advantage of its reputation and talents to attract partners, investors and events as well as make the creative industries an integral part of its economic fabric, the exact extent of their potential remained little known. In order to better assess the benefits and seize development opportunities, the Board of Trade of Metropolitan Montréal turned its attention to the many fields constituting the creative industries.

Along with its partners, therefore, it published a study entitled The Creative Industries: Catalysts of Wealth and Influence for Metropolitan Montréal, which measures the importance and economic spinoffs of such industries—architecture, design, the arts, media, multimedia, fashion and advertising—in the region, and suggests avenues for ensuring their expansion.

In parallel with that initiative, the Board involved the business community, holding, on December 6, the very first Strategic Forum on the creative industries, which brought together leading companies and organizations such as Sid Lee, Ubisoft, the SAT, Cossette, gsmprjct°, Moment Factory, C2MTL and Cirque Éloize.

The event enabled over 500 participants to contribute to the discussion on ways to support this growth sector, so that Montréal can continue to build on its creativity and make an impact around the world.