Creative blue

2014

Parthenais street chooses a visual identity that signals the cultural vitality of the area. To symbolize its union of many different artistic and cultural areas, the Parthenais neighbourhood has a new visual identity whose standard is the colour blue.

Parthenais Street is home to a thriving variety of artists, artisans and fashion designers, of cultural institutions and companies, of artistic associations and venues.

On the initiative of artists Sandra Tannous and Delphine Quach, and with support from the Ville-Marie borough and Voies Culturelles des Faubourgs, the street lamps, the benches, and even the information panels have been tinted a bright blue that gives this identity a wonderful aesthetic. It also helps artists and the general public connect by making it easy to locate cultural venues.

Thanks to this minimalist but permanent artistic initiative, Parthenais Street now has a visual identity that signals the cultural vitality of the area – in a friendly hue that will definitely catch your eye!

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