Bubbles light up avenue du Mont-Royal


The Société de développement de l’avenue du Mont-Royal initiated a call for proposals for the thoroughfare’s lighting in 2012. The jury declared the Idée-O-Rama project, conceptualized by Estelle Jugant and Yazid Belkhir, the winner.

Idée-O-Rama involved putting up a series of “thought bubble” street lights featuring changing colours and various comic book style characters and graphics. They create a visual dialogue with the pedestrian.

This particular initiative is only the first phase of a lighting program that will be expanded to include Parc des Compagnons-de-Saint-Laurent and Place Gérald-Godin.